Board Thread:General Discussion/@comment-1515612-20160826014912/@comment-3508553-20160827195826

Hyperborean wrote: Um but you usually may want to avoid such a situation because your trademark could become genericized.

Pretty positive that "genericized" is not a word. The point that, Atelda, made is a marketing/branding technique that's extremely effective with SEO, spider engines, and more specifically, google.