User blog comment:Hyperborean/"The House of Hades" – official expectations blog/@comment-10750309-20131007175050/@comment-5423251-20131007211519

Or just assemble all the pjo fandom around in your área, spread a rumor that the first ten books sold in the release will havê an 50% discount which is going to makes everybody crasy. They will rampage the store and you use the confsion to sneak away wi th a  book, and run the fastest you can, because if one of the mob see's you with the book , it will turno cinto an Walking De ad episode