Mr. Dare

Mr. W. Dare is the father of Rachel Elizabeth Dare, and an extremely wealthy businessman. He made his fortune by buying land and turning it into malls and subdivisions. He has no love for the earth or what he is doing to it and is a major embarrassment to his daughter, Rachel (an environmentalist), especially when she meets the god Pan in New Mexico. He tries to make everything better on his daughter by using his money, like suggesting therapy for small problems. He has no idea of what Rachel can do and thinks at some times that she is crazy. Mr. Dare doesn't give much attention to his daughter because he's very busy. He doesn't really like Percy, but wants him to go on holiday with Rachel to convince her to go to finishing school. His name begins with a W, as seen in one of Percy's dreams, when he's wearing monogrammed pajamas with the initials WD. His company is called Dare Enterprises.

The Battle of the Labyrinth
The lost god, Pan, talks to Grover, Percy, Annabeth, Tyson, Nico, and Rachel. When he talks to Rachel, she feels guilty, because she believes her dad made the Wild fade quicker, his being a land developer. He goes, finds land in the wild, clears it and builds on top of it. Because of this Pan fades and Rachel feels guilty.

The Last Olympian
Mr. Dare is seen a few times in Percy's dreams. In one dream Percy said, "He looked out on the Manhattan Skyline as if he owned it, which he probably did." He always refers to Percy as "young man," or to Rachel, "your friend." Percy was planning on going with her family to their vacation home, but had to go on a quest before he could give her an answer. He allowed Rachel to invite Percy to vacation with them as an attempt to bribe Rachel to go to a school for society girls (the same one Rachel's mother went to). He eventually gets what he wants, as she agreed to go so she could be flown back to New York.