User blog comment:Darkcloud1111/The Rules of Death and The Son of Neptune/@comment-24.110.175.5-20110913010107/@comment-3146930-20110913010436

The site itself seems like a reliable book retailing site. Also, next week they are releasing the artwork for Thanatos, the personification of death. The summary on the site says they are going to free death so it all kind of fits together