|“||I don’t define myself by my corporate identity. In my spare time, I run this! The R.O.F.L. Co-op—an employee-run cooperative promoting healthy alternative lifestyles and organic foods.||”|
Rainbow Organic Foods & Lifestyles, or R.O.F.L. for short, is a small shop that sells organic health foods and promotes a better lifestyle run by the rainbow goddess Iris and her assistant, Fleecy, a cloud nymph.
When Polybotes and his army are marching south, Percy Jackson, Hazel Levesque, and Frank Zhang pass a small store called Rainbow Organic Foods & Lifestyles. Ma Gasket and her fellow Cyclops want food and need to go to the bathroom, and they decide to go inside, only to be stopped when a rainbow forces them back. When they try to attack the rainbow, they are very hurt as the light burns their skin. Polybotes demands food and a very healthy version of a Ding-Dong shoots out of the rainbow. Polybotes says he has no time to deal with minor gods and leaves, but leaves behind three basilisks to keep anyone from entering or leaving. Percy Jackson, Frank Zhang, and Hazel Levesque get past the snake creatures and Frank knocks over a Neptune fountain when one of the employee, Fleecy, startles him.
When Iris welcomes them to her shop, she claims she started it because being a goddess she didn't know who she was, so she made a choice to open a store. All of her food is completely organic and looks the same as regular food. That is why it is called Rainbow Organic Foods & Lifestyles. Iris tells Fleecy to get Percy some medicine, who had a small mental breakdown after seeing evil cyclopes, Polybotes and centaurs and hoped that he didn't get turned into a dandelion like another demigod. She then gives Frank some advice and he kills the three basilisks surrounding the store with the help of Gray. Before they leave, Iris gives Percy a tie-dyed masculine accessory bag (purse) filled with vitamin-enriched pastries, dried fruit leather, macrobiotic beef jerky, and a few crystals.
After the battle at Camp Jupiter, Iris made it rain R.O.F.L. gluten-free cupcakes to celebrate their victory. Percy comments that her cupcakes would make great bricks to repair the city.
- The acronym/term ROFL is more commonly used as an abbreviation for Rolling-on-floor-laughing.
- Employees of Rainbow Organic Foods & Lifestyles are known as ROFLcopters.